Lundgren+Lindqvist ...

Vasaloppet is the world's biggest cross-country ski race and it has been running yearly in Sweden for over a century. In recent year, it has also been expanded with a summer edition where competitors run or bike a track along the same trails as the ski race. Volvo, the multinational car manufacturer headquartered in Gothenburg, is a sponsor of the race.
For many years, one of their biggest contributions have been ’Volvospåret’, which is a separate part of the trail where the competitor is filmed and once they have finished the race, they receive a personal video greeting from Volvo, which is produced on the fly based on the video captured in the track.
In 2023, we collaborated with the advertising agency and team behind Volvospåret to create the landing pages containing each competitors personal greeting. We built the custom front-end serving over 40 000 personalized videos to satisfied contestants.

For the past decade, we have been a trusted partner of Sveriges Kommunikationsbyråer's (Komm), the industry association for companies working in marketing and communication, who–amongst other things–organize the Guldägget award. We have developed both the current website for Guldägget (in collaboration with Open Studios), Sweden's most prestigious advertising competition, and the previous version of the site (in collaboration with Happy F&B). Additionally, we also designed and developed the previous homepage for Komm.

As a design-driven and oriented development team we have partnered with many design studios and advertising agencies across the globe. In 2012, the internationally renowned Swedish advertising agency Forsman & Bodenfors asked us to become their creative digital partner in the transformation of, then more or less unknown, oat milk producer Oatly. While the project eventually shifted to Oatly’s in-house agency, we remained their digital partner for over 10 years, building everything from their global brand site to campaign sites and digital experiences at Sweden’s largest music festival Way Out West. Over the years, Oatly grew from being a niche product in the Nordic countries to a global player in the non-diary market. In 2021, Oatly was introduced on Nasdaq at a value of $10 billion.

Although based in Sweden, we have long maintained close ties to London’s graphic design community—shaped in part by a shared appreciation for music emerging from the United Kingdom. As dedicated followers of the city’s underground scene, we were honored when GiveUpArt invited us to collaborate on a new digital platform for Rinse FM.
Having evolved from pirate radio to a licensed broadcaster, Rinse FM occupies a pivotal role in the UK’s music culture. The website we developed supported the station for more than a decade. Central to the project was a bespoke scheduling system, including a feature that allowed temporary overrides of regular programming—internally referred to as “hijackers”—a subtle nod to the station’s pirate radio heritage.

With the advent of smartphones—most notably the iPhone—it became clear that the websites we created needed to be fully responsive and built on robust web standards. By actively exploring the intersection of design and development, we quickly embraced emerging capabilities in CSS and JavaScript, enabling us to craft refined, interactive browser experiences across devices.
Our work on a browser-based animated digital invitation drew the attention of Apple Inc., which subsequently invited us to develop a similar digital experience for the Apple Education Leadership Summit in London in 2011.

Few brands command the recognition of Porsche, the German manufacturer renowned for its high-performance sports cars. In 2011, Porsche Sverige marked its 60th anniversary—an occasion that called for a digital presence equal to the brand’s legacy.
At a time before today’s dominant platforms and event services, we frequently partnered with agencies to design and develop bespoke landing pages for high-profile events, often incorporating tailored registration systems. These digital environments acted as sophisticated counterparts to meticulously produced physical invitations, demanding the same precision and attention to detail.
With a practice grounded in bridging physical and digital brand expression, we became a trusted partner to agencies and brands seeking to deliver a seamless, high-caliber experience—where the digital execution matched the ambition of the printed invitation.

In 2011, touch screen technology was only beginning to gain widespread adoption among the general public, with the introduction of devices such as the iPad in 2010. However, in public spaces such as museums, computers equipped with touch screens were already being used, primarily for interactive experiences like playing small games or visualizing data. Many of these interactive applications were developed using the Flash software, which functioned as a video within a browser, allowing for animation between key frames. American Express and SAS sought to highlight the various products and services that could be purchased using EuroBonus Points, earned through travel with SAS. For this purpose, we developed an interactive Flash-based application, which was deployed on touch screens in airports throughout the Nordic region.

Before the adaptation of social media, information about places of interest or public events was widespread across many different websites. In 2010, we were asked to enable the students at the University of Borås to more easily find news, events and other information about the city on one website. The brief also concluded the website must not demand a lot of work from an editor. Using current techniques like RSS-feeds, we created a hub for the students to access the latest news from the local newspaper, the current films from the largest cinema in town, the current weather and many other pieces of information that showcased the vibrant student city. The data was presented in a dashboard-like design with options for filtering based on interests personalizing the experience.

In 2009, we designed and developed a website for the local film studio Filmhouse. The site featured a full-screen video background that played continuously as users navigated through the content. At the time, the use of JavaScript to dynamically replace content in the Document Object Model (DOM) was in its early stages, which contributed to the site gaining significant attention from various studios and companies. One such company was Epic Records, a subsidiary of Sony Music based in New York City, which was seeking a development partner for the launch of Danish artist Oh Land's self-titled debut album. The resulting website incorporated both a continuous video background and a custom audio player to enhance the user experience.